JRC, Leaner, DOUBLED Its Online Traffic In One Year
One year ago, 5.5 million people visited a Journal Register Co. newspaper online.
Now, 11 million of the 19 million people who access a JRC “product” do it online.
The company grew digital revenue 70 percent in the first quarter of 2011 and will do it again in Q2, CEO John Paton said in a recent interview.
And, incredibly, he says, “If we stay on track this year … that growth will be within a percentage point or two of replacing every lost print advertising dollar with a digital advertising dollar….We
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