We’re both big fans of JPG Magazine. Got one of their very first issues ever printed at the office and have loved every bit of their further print and online editions ever since. But we’d always wondered, “How do they keep this thing afloat, money-wise? Is publishing for the hobby photography world really that lucrative?” Turns out, we were incredibly foolish to wonder such things. Airbag points us to this story in Folio Magazine about the JPG Magazine business and how it all functions. Really interesting. And it ends with numbers: “JPG expects $2.5 million in revenue by the end of the year.” Good for them. We love seeing good people make good.