Mythbusters: PR Is NOT Easier Than Journalism
Raise your hand if this has ever happened to you: You’re at a party when a writer friend (okay, associate) comes up and starts grilling you about your job. “How much writing do you really have to do?” “Which is better: the agency or in-house side?” “Uh, are you hiring?” (By now, you’re probably raising both hands and stomping your feet, no?)
Veteran publicists know that while PR and journalism both require having great contacts and writing skills, the similarities pretty much stop there.
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