Joss Whedon's a Hero With 'Dr. Horrible'
With SAG and the Alliance of Motion Picture & Television Producers still at odds over new-media residuals (among other things), Joss Whedon is ready to see just how viable the Internet is as a business model.
The CAA-repped multihyphenate screened his latest creation, “Dr. Horrible’s Sing-Along Blog,” to an invitation-only crowd of cast and industry professionals Thursday night at CAA before Act 1 of 3 officially streams online Tuesday at DrHorrible.com.
Whedon conceived the hourlong “supervillian musical” during the 100-day WGA strike and funded the production, which cost in the low-six-figures, with “Girl Scout cookies.”
“We didn’t think about making money,” Whedon said of the project that initially was conceived as a podcast.
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