Josh Tyrangiel and Businessweek's Impossible Goal
Much has been made of Josh Tyrangiel — the Editor-in-Chief of Bloomberg Businessweek — and his success at reinventing the magazine since he was brought aboard, and rightfully so: He has done a great job, and FishbowlNY has never been shy at pointing out how much we love the title.
When WWD profiled Tyrangiel back in February, he said that his mission was to make Businessweek more appealing, and today Adweek reports that while ad pages are up and the rate base is increasing, newsstand sales keep falling.
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