Joost to Unveil Web-Based Beta
NEW YORK Joost, the mega-hyped, well-funded but infrequently viewed Internet TV startup, is taking a page from Facebook and other social networking properties’ playbooks as it attempts to reboot its inert business.
The company will unveil the beta version of its long-rumored Web-based version today with a host of social media-ready features, as executives bet on community-driven viewing as a way to differentiate the video hub from well-received upstarts like Hulu. At the center of the new Joost.com
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