How Jonathan Murray Got MTV To Enter The Real World

There was Julie, Kevin, Heather B., Norman, Andre, Becky and Eric, just seven strangers picked to live in a house and have their lives taped to find out what happens when people… You know the rest.

The Real World might be a household name now, but back in 1992, MTV wasn’t that enthusiastic about the concept. In fact, the show’s creator and executive producer says nobody in TV was.

“The people who were in charge of the networks had all come out of scripted television, and they just didn’t get it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in