Jonathan Ive, A Man Too Important To Be Silhouetted On a Green Screen

The first thing this writer thinks about whenever he thinks about Apple isn’t how great the tech stuff in their products are, but rather, how they’ve managed to create such consumer-focused products, how they’ve made product design their top priority, and how, through all of this, they’ve built a veritable cult of personality for themselves. But how? And who? To answer this, Business Week just did a great story on the man behind the curtain, Apple’s Senior VP for Industrial Design, Jonathan Ive.