Jonathan Hoefler, Tobias Frere-Jones and Paula Scher Appear in New PBS Web Series, Off Book

Is there still any social cache in saying that you watch PBS now that there are a billion television outlets available and not just a couple of networks that you could dial in with the careful repositioning of some rabbit ears? We would assume, however slight, there surely must be (all our smart friends, for example, kept babbling to each other and everyone we met how great that new Sherlock Holmes show was). That in mind, PBS still seems to know how to get it done, even when they venture online. Such can be witnessed with the recent launch of Off Book, a 13-part, bi-weekly web series “focused on experimental and non-traditional art forms.” It launched back on July 20th, with an interesting episode on photograph that uses painted light, but they seem to have really hit their stride with this week’s release of “The World of Typography,” which features interviews with the likes of Jonathan Hoefler and Tobias Frere-Jones, Paula Scher, and Eddie Opara. It’s great and you’ll find it below.

The previous episode, “Light Painting Photography,” can be found after the jump…