Jonathan Goldsmith Was Chosen by Havas 'Before Beards Were Cool'

Stay hirsute, my friend.

There’s a funny juxtaposition of tweets at the top of the personal feed maintained by Jim Hord, executive creative director at Havas Worldwide in New York. In February, Hord joked about not being able to meet NASA’s astronaut-application deadline. Today, he links to a USA Today interview with Jonathan Goldsmith, the actor blasting off to Mars in one final ad for Dos Equis as The Most Interesting Man in the World.

For those familiar with the foibles of national TV commercial casting, there’s a reminder in the article of just how close Goldsmith came to not landing his signature pitchman role:

Havas wasn’t initially looking to cast a man with a beard.

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