Jonas Brothers Set for Live Facebook Webcast Tomorrow Night

The wildly popular Jonas Brothers are gearing up to launch a series of live webcasts through their Facebook public profile, with the first in a series slated for tomorrow night. The unveiling of the single "Paranoid" marks the first time a U.S. artist has used a live Facebook webcast to debut a song, according to Facebook. The Jonas Brothers will be able to interact with fans during the webcast through a Facebook application developed by Ustream. Along with the debut of the single and chat with fans, the teen singers are scheduled to discuss their new album and upcoming tour. Using Facebook to introduce fans to new material is a great way for any band, not just multi-platinum artists like the Jonas Brothers, to reach new fans and firm up an existing fanbase. It will also keep viewers on the page for an longer period of time, giving other content on the page extended exposure, including ads. In the case of the Jonas Brothers, this would mean a lot of face time with teens and tweens, a demographic that is wildly coveted by any number of companies. This personal connection through live, interactive video will also give the Jonas's a chance to gain a little ground on other artists on Facebook. Currently, they aren't in the top 10 — surprising when you consider their fan base. Page Leaderboard - Musicians Name Fans 1. Rihanna 2,549,981 2. Lady Gaga 2,500,767 3. Linkin Park 2,166,086 4. Coldplay 2,150,592 5. Metallica 1,835,535 6. Chris Brown 1,783,874 7. Beyoncé 1,744,252 8. Susan Boyle 1,707,280 9. Katy Perry 1,686,854 10. Justin Timberlake 1,656,481 11. Pink Floyd 1,526,434 12. Britney Spears 1,437,317 13. Avril Lavigne 1,381,112 14. AC/DC 1,357,324 15. Kanye West 1,269,270 16. T.I. 1,238,689 17. Jonas Brothers 1,134,251 18. Daft Punk 1,128,239 19. Shakira 1,119,450 20. Taylor Swift 1,118,472 21. Miley Cyrus 1,109,686 22. U2 1,093,784 23. 50 Cent 1,079,706 24. Radiohead 1,067,980 25. Tiësto 1,059,433 26. Ashley Tisdale 1,040,640 27. Bon Jovi 1,030,974 28. Snoop Dogg 1,019,754 29. Enrique Iglesias 944,237 30. Green Day 918,082

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Jonas Brothers Set for Live Facebook Webcast Tomorrow Night

Matt Holliday

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Matt Holliday