Jon Favreau Works Cowboys & Advance Buzz Magic
Ever wonder who all those people are flying out of Van Nuys Airport on private aircraft? Per Geoff Boucher’s rip-roaring LA Times article, one recent such take-off was winging Jon Favreau and his Cowboys & Aliens producer Ron Howard down to Austin, Texas for a critical rough footage preview of the Universal Pictures summer release at an Alamo Drafthouse event organized by Harry Knowles.
The beauty of the piece is the way it contrasts Favreau’s deft management of the new rules of “early fan engagement” with Howard’s clear admission that dealing with Twitter, Facebook and blog buzz is still a relatively new and scary process.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in