New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram account. The brand’s new campaign—dubbed Cake Smash—builds off of Prince George’s upcoming first birthday on July 22 to celebrate birthdays all year.
Efforts are centered around the photo-sharing app—a social platform on which new moms love to post pictures of their kids. "We definitely understand there’s a great trend of adorable babies really digging into their cakes—if you look on Instagram, you will see that quite clearly.
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