Since launching a social media contest on July 7, fashion brand John Varvatos and agency Yard raised $2,317 for the Ringo Starr Peace & Love Fund. The #PeaceRocks effort is part of a bigger marketing deal that capitalizes on The Beatles drummer’s famous peace sign.
The fashion label’s social campaign uses the #PeaceRocks hashtag to spur photo sharing on Instagram, Twitter, Vine and Facebook. In exchange for tagging a picture with the hashtag, the brand will donate $1 to the Ringo Starr Peace & Love Fund.
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