John Oliver on Banner Ads
There are many memorable sound bytes in John Oliver’s 11-minute rant about native advertising from this weekend’s Last Week Tonight.
FishbowlNY particularly enjoyed Oliver’s take on the waning effectiveness of Web banner ads:
“One study found we only intentionally click on banner ads less than two-tenths of one percent of the time.”
“Which actually sounds about right. Because did you know that if you ever actually click on a banner ad, you literally get taken to a page that reads, ‘Hey, is everything OK? I’m presuming you passed out and hit your head on the keyboard.
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