John Hockenberry Explains the Damage You're Inflicting Upon Your Kids

As our favorite design conference master of ceremonies, John Hockenberry has a lovely way of weaving intelligent commentary with piercing jabs aimed straight at designers’ eccentricities. In the essay “Lessons From Jack Hockenberry,” we find out why he knows us so well. Hockenberry is the son of an industrial designer:

Around the dinner table I absorbed the challenges facing a designer at IBM in the 1960s. From kid-decoded conversations between Mom and Dad it was clear that the company, indeed the world, was infested with people who were ignorant of design.