Missouri Candidate Wins Facebook Race But Loses Election
Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner's Facebook strategy.
Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner’s Facebook strategy.
Brunner started from scratch with a Facebook page in October 2011 to lead his competition with 22,320 Facebook likes — almost twice as many as both of his primary competitors combined, according to Ryan Cassin, a social media adviser to the Brunner campaign.
We caught up with Cassin, a partner with Connect Strategic Communications of Dallas, to learn more about the campaign’s Facebook strategy.
Cassin
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in