John Balla Explains How eBooks Can Work As Stores
Cathedral Publishing, a company that makes multimedia publishing tools, has a new application available that lets authors sell songs from within an eBook. We caught up with the company’s co-founder John Balla to discuss how authors can turn eBooks into stores and how to figure out pricing for multimedia books.
EBN: How does ‘The Book is the Store’ app work?
JB: ‘The Book is the Store’ is a highly contextual e-commerce platform designed to give the reader the ideal product without disrupting the reading experience.
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