A Look At Facebook’s Potential For Growth In Japan, South Korea, China
There’s been talk lately about Facebook’s growth potential among international markets. Much of this will depend on if and when the social network determines how to sell things on mobile, and if it can set up a seamless, user-friendly payment platform.
There’s been talk lately about Facebook’s growth potential among international markets. Much of this will depend on if and when the social network determines how to sell things on mobile, and if it can set up a seamless, user-friendly payment platform.
In the social network’s S-1 filing, it hinted at an intention to grow internationally:
In countries such as Japan, Russia, and South Korea, we estimate that we have penetration rates of less than 15 percent; and in China, where Facebook access is restricted, we have near 0 percent penetration.
But how realistic are these ambitions to grow, especially in Asian markets? Considering this question in depth, Benjamin Joffe, chief executive officer of Asia-based digital research and strategy firm +8* Plus Eight Star, took an insider’s look at the competitive landscape in Japan, South Korea, and China, and how realistic the prospect of a Facebook boom is for each, for TechCrunch.
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