Joe Ripp Rings NYSE Opening Bell

Here’s Time Inc.’s CEO, Joe Ripp, ringing the opening bell at the New York Stock Exchange this morning. Have you ever watched one of these things? Here’s a quick breakdown: Everyone stands around as a bell is rung a few times, and then they clap and clap and clap. The end.

Time Inc. is now being traded as TIME. As of now, shares have dropped almost five percent, to $22.43. It’s going to be a long week.