Joe Nocera Joins NY Times Sports Desk

He's going to cover the business of sports.

We noted this morning that The New York Times had killed Joe Nocera’s bi-weekly op-ed column because he was moving on to something new. Now we know what that will be. Nocera is shifting to the Times sports desk to pen a column on the business of sports.

“It is hard to imagine anyone better qualified to make this a Times franchise,” wrote Times executive editor Dean Baquet and sports editor Jason Stallman, in a memo. “Joe came to the Times in April 2005 and spent five-plus years writing the ‘Talking Business’ column before going to Op-Ed four and a half years ago. His interest in sports, and the NCAA in particular, was sparked by a story he wrote in the Sunday magazine in December 2011, ‘Let’s Start Paying The Players.’ And that coverage has culminated with the forthcoming book ‘Indentured: The Inside Story of the Rebellion Against The NCAA,’ co-authored with Ben Strauss, a sports contributor to The Times. Most important, he is brimming with ideas.”

Nocera’s appointment is effective immediately.