Video and the Changing Role of ‘Social Media’ Employees

Social media is no longer the arrow that points to content: It is content in and of itself.

The line distinguishing social media and content continues to blur. Led by Facebook’s aggressive video strategy, social media companies are making a concerted effort to keep people native to their platforms instead of directing them elsewhere. Social media is no longer the arrow that points to content: It is content in and of itself.

This shift should inform how organization’s social media employees are both hired and utilized, along with the structuring of a holistic content strategy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in