Video and the Changing Role of ‘Social Media’ Employees
Social media is no longer the arrow that points to content: It is content in and of itself.
The line distinguishing social media and content continues to blur. Led by Facebook’s aggressive video strategy, social media companies are making a concerted effort to keep people native to their platforms instead of directing them elsewhere. Social media is no longer the arrow that points to content: It is content in and of itself.
This shift should inform how organization’s social media employees are both hired and utilized, along with the structuring of a holistic content strategy.
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