“Websites and applications that enable users to create and share content or to participate in social networking” is your boilerplate definition of social media. When somebody says it, you likely think of Facebook, Snapchat, Twitter, Instagram or another platform. Yet, is “social media” becoming a useless connotation that misrepresents what these companies actually are?
Despite an understandable hesitation about embracing the label, Facebook is a media company. Co-founder and CEO Mark Zuckerberg is finally putting a stop to his dancing around the admission, and the company’s upcoming investments in original content further confirm it.
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