Job Post Statistics Reveal the Social Media Skills Employers Want in 2013

Employers are moving away from general social media skills in favor of proficiency with specific platforms, according to statistics from employment website Indeed.com.

Employers are moving away from general social media skills in favor of proficiency with specific platforms, according to statistics from employment website Indeed.com.

Scanning through the site’s job listings for related keywords, Indeed analysts found that within the job descriptions, more employers were looking for specialists: requests for “Twitter” skills have risen 44 percent since 2012, while the need for “Instagram” skills has gone up a whopping 644 percent in the year since Facebook purchased the photo-sharing app.

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