Joan Rivers Leads Ryan Lochte to the Fountain of Publicity

Can we talk PR?

On the heels of that bogus promotional stunt at Burbank Costco, comedienne Joan Rivers this morning moved the free-pub action to the Mid-Wilshire district. With photogs and cameramen chasing from behind, she and Olympic swimmer Ryan Lochte exited the E! Entertainment offices on Wilshire Blvd. and promptly plopped themselves down in a nearby fountain. Rivers was fully clothed; Lochte just a cut above his trusty Speedo.

The sequence will be shown on this Friday’s episode of Fashion Police and can be viewed here. We’re not sure what’s gotten into Rivers lately, but from a warehouse in the Valley to some water across from SAG HQ, it’s wild, wacky and definitely Web-friendly.