JiWire: Rising in Ad Requests Marketshare for Q2 2011? The iPad & Windows Phone
The JiWire Q2 2011 Mobile Audience Insights Report is based on a combination of data from 450,000 public WiFi locations and a survey of more than 2,800 randomly selected U.S. customers. If you read through it, you might be surprised at some of the findings.
– Mobile consumers own an average of 2.4 mobile devices. The top three mobile devices are notebooks (90%), smartphones (58%) and tablets (32%). Note that netbooks were in a separate category from notebooks and were owned by 12% of those surveyed.
– JiWire’s mobile consumers were different from the general population of consumers in terms of smartphone ownership: 58% vs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in