Mo. Congressional Campaign Hinges On Facebook

We recently profiled the race of Republican U.S. Senate candidate Ted Cruz in Texas, whose Facebook strategy helped earn him a win in that state's primary last month. We thought we'd take a look at another grassroots campaign leveraging the social network, this one in Missouri's large seventh congressional district, featuring political neophyte and Democratic challenger Jim Evans pitted against incumbent GOP Rep. Billy Long.

We recently profiled the race of Republican U.S. Senate candidate Ted Cruz in Texas, whose Facebook strategy helped earn him a win in that state’s primary last month. We thought we’d take a look at another grassroots campaign leveraging the social network, this one in Missouri’s large seventh congressional district, featuring political neophyte and Democratic challenger Jim Evans pitted against incumbent GOP Rep. Billy Long.

Lacking extensive party support, combined with the challenge of trying to unseat an incumbent, Jim Evans for Congress decided to make social media a big part of its low-budget race, according to campaign manager Fred Doss, who added that the campaign needed a platform to reach the district’s approximate 730,000-person population in southwestern Missouri, and said:

We believe people can create change, including unseating an incumbent congressman, through united behavior online.

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