JetBlue Pushes For Fans With Airfare Giveaways
JetBlue, the economy airline, launched their All-You-Can-Jet Fan Sweepstakes Facebook promotion last month in an effort to drive up the number of their fans to compete with the million-plus followers the company has on Twitter.
The sweepstakes started on December 9, 2009 and ends on January 31. Before the promotion the company had 60,000 fans, now the company is bordering on 125,000.
Alison Croyle, spokeswoman for JetBlue, said the timing of the holiday promotion was directed at picking up where a previous Facebook promotion left off in September.
“The All-You-Can-Jet Sweepstakes was a huge success during September — our lower travel period for our customer.
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