JetBlue, the economy airline, launched their All-You-Can-Jet Fan Sweepstakes Facebook promotion last month in an effort to drive up the number of their fans to compete with the million-plus followers the company has on Twitter.
The sweepstakes started on December 9, 2009 and ends on January 31. Before the promotion the company had 60,000 fans, now the company is bordering on 125,000.
Alison Croyle, spokeswoman for JetBlue, said the timing of the holiday promotion was directed at picking up where a previous Facebook promotion left off in September.
“The All-You-Can-Jet Sweepstakes was a huge success during September — our lower travel period for our customer. Based on the success of that, it was another way to leverage interest in our social media,” Croyle tells us.
The company has more than one million fans on Twitter and wanted to duplicate that success on Facebook with the sweepstakes.
Prizes in the sweepstakes ranged from a free round-trip flight awarded weekly (for a total of eight) to a team prize drawing of a five-day/four-night getaway to a grand prize drawing for one All-You-Can-Jet pass valid for one year of travel.
Facebook users have to fan the site in order to enter, then register by entering their personal information, and then may receive multiple ballots for multiple chances to win, or compete with their team members on JetBlue’s Facebook page.
JetBlue also had a caveat in the contest, that for every 250,000 fans the page added, an extra All-You-Can-Jet pass would be added to the mix for another fan to win. It was an ambitious goal, Croyle says, but in the end JetBlue was happy with all the fans that joined them on Facebook during the promotion.
JetBlue’s Facebook page is also a hub for deals on airfare, with status updates and a Wall littered with deals for the company’s major hubs in New York-JFK, Washington D.C.-Dulles, Ft. Lauderdale, Long Beach, Oakland, among other places.