Overcoming the Fragility of Trust in Today’s Connected World

Opinion: Consumers want to share their questions and thoughts with you

In today’s world of social media speed, fake news and announcing deaths before they happen, how does a brand not just gain the trust of their consumers, but keep it, as well?

I attended the Family Online Safety Institute’s annual conference in Washington, D.C., last November, where a great deal of the research centered around “Trust and Civility in a Changing World.”

With technology becoming smarter and consumers becoming much more reliant on it to manage day-to-day life, brands are now left to navigate brand trust in a connected world with accessible gadgets, online security systems, smart home systems and more.

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