Jen Wong Promoted to COO of Time Inc.

Another big change at Time Inc.

Rich Battista has only been president and CEO of Time Inc. for two days, but he’s already made his first major personnel move. Jen Wong, who joined Time Inc. last year, has been promoted to chief operating officer, a new role at Time Inc.

Wong most recently served as Time Inc.’s president of digital. She previously worked as Popsugar’s chief business officer, from 2011 to 2015.

“I’m thrilled to appoint Jen to this important role as we accelerate our transition into a full-fledged multimedia company,” said Battista, in a statement. “No one understands the transformation occurring in the media industry better than Jen, and it is critical that our COO has a strong digital foundation as we expedite Time Inc.’s return to growth.”