A new Smartwater “viral” video campaign starring Jennifer Aniston is pulling out all the viral stops in an attempt to get a-million-bajillion views. They’ve included everything from Keenan Cahill to the Double Rainbow guy, dancing babies gettin’ down and dirty, puppies, talking parrots and even a kick in the nuts (ouch!). But will jam-packing their video with people and topics that have gone viral in the past help Smartwater go down in the book of viral fame? I, for one, certainly hope so. If not it’s going to be pretty embarassing for them, eh?
The new Smartwater campaign, aptly called ‘Jennifer Aniston Goes Viral’ jam-packed as many proven viral topics into a single 2:45 minute video as they could manage. Keenan Cahill starts things off, and Aniston enters to ask him if he knows any songs about water. She then breaks down “viral” for us saying, “I’m here to talk to you about Smartwater. But in this day and age apparantly I can’t just do that. I have to make a video that turns into a virus.” Enter: cute puppies, talking parrots, and babies grinding up on each other (it will get them more views if it’s dirty!). Double Rainbow guy Paul Vasquez even makes an appearance, crying like a baby over…a single rainbow (oops!).
The video was uploaded earlier today and has been stuck around the 300-view mark for the past hour or so, which is a good sign that it’s in the beginnings of virality (YouTube often pauses at this point to make sure there’s nothing fishy involved when videos start to “go viral”). But does this clip have what it takes to go truly viral?
Honestly I think that the most viral thing in this video is Jennifer Aniston. Vodafone New Zealand already proved that using the Double Rainbow guy in your commercial isn’t enough to go viral, and Keenan Cahill’s new Juicy Fruit video has only been viewed 230,000 times in the first week (which is nothing compared to the millions he’s racked in when performing with stars like 50 Cent).
Aside from that, I think the video is on the long side. It’s been proven that online audiences have a pretty short attention span and trying to keep their attention for a full two minutes and forty-five seconds is a pretty difficult feat. I have to admit that if I didn’t know I was going to write about this I don’t know if I would have sat through the entire thing. But enough about what I think. What do you think? Do you think Smartwater’s Jennifer Aniston video has what it takes to go viral? Or did they jump the gun when they called it a “viral video” in the title?