Jeff Zucker on Checkbook Journalism: There's A Way
Jeff Zucker in the Financial Times View from the Top video segment dances around the “pay for Paris” question.
FT: Is that kind of “chequebook journalism” creeping in? And is that a bad thing?
MR ZUCKER: Well, look, I think the key thing anytime you do an interview with anybody, is that you disclose what you’re doing.
(And that makes it all okay? He makes it sound so easy.)
FT: So if you say we paid $1m for this interview, that’s okay?
MR ZUCKER: Well, I don’t know that it’s okay.
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