Jeff Bezos: “September 28th Was The Biggest Order Day Ever For Kindle”

Amazon’s net sales increased 44% to $10.88 billion in the third quarter of 2011, compared with $7.56 billion in third quarter 2010. The company released its earnings today for the quarter, which ended September 30, 2011.

Amazon chief Jeff Bezos said that Kindle sales helped drive this increase. He stated in a press release: “September 28th was the biggest order day ever for Kindle, even bigger than previous holiday peak days – we introduced Kindle Fire for $199, Kindle Touch 3G for $149, Kindle Touch for $99, and our all new Kindle for only $79. In the three weeks since launch, orders for electronic ink Kindles are double the previous launch. And based on what we’re seeing with Kindle Fire pre-orders, we’re increasing capacity and building millions more than we’d already planned.”

Amazon has been building out its international business in the past quarter, including the launch of the Kindle store in France. The company reported that international segment sales, which includes its German, Japanese, French, Chinese, Italian and Spanish sites, were $4.94 billion, up 44% from third quarter 2010.