Jeff Bezos: "September 28th Was The Biggest Order Day Ever For Kindle"

Amazon’s net sales increased 44% to $10.88 billion in the third quarter of 2011, compared with $7.56 billion in third quarter 2010. The company released its earnings today for the quarter, which ended September 30, 2011.

Amazon chief Jeff Bezos said that Kindle sales helped drive this increase. He stated in a press release: “September 28th was the biggest order day ever for Kindle, even bigger than previous holiday peak days – we introduced Kindle Fire for $199, Kindle Touch 3G for $149, Kindle Touch for $99, and our all new Kindle for only $79.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in