Jeff Bezos Pitches Bundled Newspaper Model to Washington Post Staffers
In his first staff meeting at The Washington Post this week, Jeff Bezos, the newspaper’s new owner, pitched the idea of selling digital news content in a bundled format.
He stressed that the paper should be focused on loyal readers and tablet users, versus random hits generated from the web. Here is more from The Washington Post:
He repeatedly said that the success of The Post depends on its ability to draw readers into a “daily ritual habit” of reading across a collection of different topics — and paying for it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in