Jeff Bercovici Leaving Forbes for Inc.

JeffBercoviciPicThe departure of Nicole Carter from Inc. to Apple has set in motion an interesting subsequent shift. To replace her as the magazine’s San Francisco bureau chief, Inc. has snagged Jeff Bercovici. A rep tells FishbowlNY he will start November 10.

Bercovici has worked as a senior editor at Forbes since 2013. Prior to that, he was a staff writer.

It’s been an interesting, long run for the journalist. He was a columnist with WWD‘s “Memo Pad” from 2004-2006, a staff writer with Radar magazine from 2006-2007, a founding media blogger with Condé Nast’s Portfolio from 2007-2009 and a media columnist at AOL Daily Finance from 2009-2010.

Bercovici also did a Playboy Interview this year with Gawker founder Nick Denton. Under the heading at Forbes of “Jeff Bercovici’s Most Popular,” the top item is a March 2014 post about a Brooklyn photographer who made $15,000 via Instagram in one day.

[Photo courtesy: Inc.]