How Far Will Social Drive Mobile Ad Spend?

Opinion: The average U.S. adult spends roughly four to five hours daily on their mobile devices

How many minutes have you spent on your phone today? Perhaps you’ve checked your email, clicked through your go-to social messaging applications and scrolled through your news feed.

The different sessions quickly add up when you’re constantly checking in during the day, so it’s no wonder that the average U.S. adult spends roughly four to five hours daily on their mobile devices.

The growing use of smartphones—thanks to innovations like increased screen sizes, more intuitive mobile user interfaces and more app choices than we could ever need—has revolutionized how, and how often, we are connected.

In addition, we are spending more time on social apps and demand to be part of the conversation while we’re on the go.

This

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