Jay-Z Unveiling His Book One Page at a Time

Jay-Z made an appearance last night at the Delano South Beach hotel in Miami to promote his memoir Decoded, which will be released November 16.

At the event, he unveiled a page from the book as part of an online scavenger hunt. Participants are competing for the chance to go to a New Year’s Eve Jay-Z concert in Las Vegas.

According to Droga 5’s creative chairman, David Droga, pages will be revealed in traditional as well as offbeat places, such as billboards and the bottom of a hotel pool, which you can see in the video above.