[Update] Jay-Z Creates a New Lifestyle Site... But It's Not a Tumblr!

The site will focus on a broad spectrum of topics like music, fashion, technology and sports. An idea that was dreamt up about year ago, the Life and Times web site is contingent on Jay-Z’s interests while he works with a small staff to produce each piece of content.

[Update: While our sources reported that this site was in fact powered by Tumblr, a little digging by our readers has revealed that this is incorrect.  We’ve updated the article and sorry for the confusion on this one.]

Jay-Z (a.k.a. Shawn Corey Carter) added editorial director to his resume of talents by creating a life style site called Life + Times. We are familiar with the rapper’s clothing line and for being a savvy businessman. So, It’s about time Jay-Z started a web site.

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