We’re not quite sure why Jay-Z and Beyoncé would want to fight a Boston-based wedding planning company for the rights to the phrase “Blue Ivy”. The only possible scenario we can imagine involves a special line of Rocawear for toddlers, but something tells us that’s already a thing (please tell us that’s not already a thing).
At any rate, today The U.S. Patent and Trademark Office let the world’s richest entertainment power couple know that they are not the only people in the world legally allowed to repeat their own child’s name–and that the Massachusetts firm Blue Ivy may continue to operate under the title it has used since 2009.
OK, here’s the backstory: In February the couple sought to trademark their daughter’s name after “fashion designer Joseph Mbeh submitted an application [for] “Blue Ivy Carter NYC” on January 11th, only four days after the child was born”. Shameless!
Mbeh claimed (unconvincingly) that he didn’t plan to use the name himself–he just wanted to pitch his “Blue Ivy” fashion line to Hova and bride while owning the rights to said brand. Hmm…that sounds a little bit like blackmail, no? It’s almost as bad as the toy company that released a pair of dolls named “Sasha and Malia” back in 2009, claiming that the fact that the dolls shared the names of the new President’s daughters was just an incredible coincidence.
Glad that’s all settled, but for the record we’re still a little weirded out by the fact that the pair has “plans to reserve their child’s name for possible use as a brand name for a line of baby-related products, including carriages, diaper bags and baby cosmetics”. Would that plan really work?
Most importantly, we hope Blue Ivy’s delicate ego will survive this unfortunate branding fail.