Japanese TV Ratings To Be Determined By Tweets
Twitter has long been heralded as the path to social TV, with hashtags infiltrating live TV broadcasts, Twitter-based voting on reality shows, and Twitter being used as the “second screen” during prime time.
And now, Twitter is being used to measure TV ratings. Think this’ll be the end of Nielsen?
The Next Web has the scoop on Japanese TV audience ratings service Video Research’s plans to measure the volume of mentions of certain TV shows.
They will begin by measuring the volume of tweets related to programs per minute, as well as the average number of tweets sent over the previous four weeks.
There are about 29.9
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in