Other participating investors included Millennium Technology Value Partners, Split Rock Partners, Epic Ventures, Emergence Capital, RPM Ventures and DFJ Frontier.
This round of funding will let Janrain keep building upon its Customer Identity Management Platform as well as broadening its scope to include deeper analytic insight into user engagement.
Larry Drebes, Janrain’s founder and CEO, commented on the round of funding in a press release:
We see our core Customer Identity platform as the clear leader in a rapidly-growing market. The organization today is structured to serve that market efficiently, which then allows us to look at adjacent problems and areas of expansion. Janrain recently added robust Engagement functionality to its platform, and the Company sees a number of similar opportunities in the market as enterprises look for new ways to activate their audiences and offer a wider variety of identity-based marketing use cases.
John Kim, co-founder and managing partner at HighBar Partners, will join Janrain’s board of directors as part of the transaction. He also weighed in:
Janrain has a talented management team and the most scalable, enterprise-ready solution for Customer Identity Management. Its list of blue-chip global brands and customers reinforces our belief in the platform’s technical maturity and natural evolution toward a deeper, more synchronized view of consumer behavior. We are excited to partner with the Janrain team and current investors to further advance the next generation of marketing solutions.