Jane Fonda Reinvents Herself in Social Media Space
Jane Fonda makes trends and goes with the trends. The 73-year-old actress, activist, fitness-guru, philanthropist, author and now social media blogger is setting the pace by pushing the envelope and getting us off our butts and into the fitness movement via apps.
In a recent interview, Fonda discussed how she plans to combine her relatively newfound love of blogging (on janefonda.com) and social media with her longtime commitment to fitness.
Jane Fonda told the LA Times, “Older women are the fastest-growing demographic for apps, for iPads – I was told that yesterday by someone I’m going to start working with on a much greater digital [project].”
Fonda was hush-hush about the secretive project. However, she hints the plans are “major major major major.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in