How Augmented Reality Is Creating a New Target Market on Social Media

Opinion: AR works effectively in that it blurs the line between an imagined world and the reality

In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they’re used interchangeably, despite all of the differences between them.

VR uses 360-degree video to move you from your current environment and into a new digital (virtual) world. On the other hand, AR transforms your current environment by adding digital information to your line of sight. VR replaces your reality, while AR enhances it.

Of the two techs, AR is expected to record more spending by 2022, and it seems to be catching on at a higher speed.

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