The squeamish have steered clear of James Franco’s latest film 127 Hours, about the stranded hiker Aron Ralston who was forced to chop off his own arm. According to the Daily Mail, some have even passed out during the infamous scene.
Now there’s the “I Kept My Eyes Open for 127 Hours” campaign, which features a website, Facebook page, and Twitter feed dedicated to the celebration of those who watched the movie from beginning to end and enjoyed it (bone crunching aside).
Below, Franco’s grandma shows her mettle. Warning: If you’re at work, you might want to turn down the volume.