James Bond Tackles Most Difficult Task Yet: Saving Book Publishing
James Bond is back. Again. According to a story in The Wall Street Journal, America’s favorite British secret agent will return in Devil May Care his 23rd new novel since creator Ian Fleming died 44 years ago.
So what’s different about this one? It may actually sell. Penned by Sebastian Faulks, it has an initial print run of 250,000 in the U.S. and 100,000 in the U.K. (The last Bond novel, The Man With The Red Tattoo only sold 13,000 stateside, but what were they expecting with that title?) Ironically, the current economic woes might help sales.
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