Jamba, Jamster Adding Paid Search
Fox Mobile is adding paid search to its Jamba and Jamster mobile content platforms. The sites are using the allwords vertical paid search service from MCN, Mobile Marketer reports.
MCN’s search technology delivers targeted, contextual paid search to connect consumers with digital content via what it calls “search merchandising.” MCN “connects high-value users who are looking for specific digital content to consume,” the company’s SVP of marketing Stephen Burke said in the article. “This partnership will increase the volume and quality of actionable users to their sites, thus driving increased content sales.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in