Jajah is the latest to create a VoIP application specific for the iPod Touch. All you need is an iPod Touch and a decent WiFi signal, along with the Jajah application and you’re good to go. The appeal in such an application is the fact that there is yet one less difference between the iPod Touch and the iPhone. Granted the 3G network on the iPhone still reigns supreme when there’s no WiFi available (and when you actually have a 3G network signal). But having the option to make phone calls using your iPod Touch is certainly a benefit to those that would rather not sign their lives away to AT&T or hack their iPhone to work on another network.
Jajah isn’t the first VoIP service to create an application for the iPod Touch. Others, such as Truphone, have taken to the iPod Touch in order to extend their functionality across a myriad of devices. And that’s Jajah’s ultimate goal here as well. From PCs to cell phone integration, and onto the iPhone and the iPod Touch, Jajah is expanding the number of devices on which you can access one of its many services.
As Jajah has also made several milestones over the past year for integrating its products with other web-based services, it’s clear that Jajah is taking a multi-tiered approach to getting its product out in front of people. So there are a number of social networks that provide direct calling options between users thanks to Jajah integration. And for Jajah to continue growing, making its service as accessible as possible in as many places as possible is key. This lends itself to brand management and recognition, as well as malleability in terms of the devices and ways in which Jajah can be used.
With competitors like Skype and Ribbit spreading their products across business services as well as devices, there are a number of VoIP companies looking to become the standard in the next wave of integrated calling options. Jajah was smart to offer a white label solution for the current iPod Touch release, meaning a third party service can brand this VoIP product and even integrate it with their own service. That should open the door for a number of variant applications that work on the iPod Touch and have VoIP option associated with their apps. The white label option may be quite promising for Jajah’s growth and reach on additional mobile devices.