Jack O'Dwyer: Web Will "Filter Down To Experts"

The above video of dna13 vice chairman Dave Armon interviewing Jack O’Dwyer, founder of the O’Dwyer PR newsletter has been making the rounds. In the interview, shot at this week’s PRSA International Conference, O’Dwyer argues that PR professionals should only deal with press and not the “public.”

O’Dwyer cites a speech from John Iwata, Senior Vice President, Marketing and Communications, IBM, and stated that the web will eventually “filter down to experts, people who know what they’re talking about.