J.K. Rowling Teases Harry Potter Fans With Cryptic Anagram Tweet

J.K. Rowling Teases Harry Potter Fans With Cryptic Anagram Tweet

Harry Potter author J.K. Rowling doesn’t tweet an awful lot but, when she does, fans pay attention.

“Very busy at the moment working on a novel, tweaking a screenplay and being involved in @lumos campaigns,” Rowling tweeted to her 3.75 million fans on Twitter Sunday. “Back when I’ve finished something!”

It was Rowling’s first open tweet for a couple of weeks, and accordingly it triggered a high level of engagement. After one user told Rowling that whenever she tweets it causes her to “stop what ever I’m doing and analyze it for an hour”, Rowling replied:

“See, now I’m tempted to post a riddle or an anagram.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in