J.D. Power Lists Five Consumer Trends

Mediapost reports on the five consumer trends J.D. Power and Associates and its new digital trend spotting division have pinpointed.

Brands must provide timely and accurate info on social networks because of the growing use of smartphones and mobile devices.
Consumers are focused on simpler lifestyles over excess, so brands must highlight the value of their products and services.
Because of the economic meltdown, consumers are looking for low price as well as high quality.
Smartphones and mobile devices are giving consumers greater control over their shopping experiences.

Tonya Garcia